Years of testing, tweaking, and reverse-engineering search engines have given us an advantage.
01.
We uncover the demographics and psychology of your customers, their behaviours, and their needs while also immersing ourselves in their customer journey. Through customer and market research we determine which audiences are most likely
to buy your product, and target them.
02.
We generate a hypothesis of the buying journey based on research, the identified audiences, and current stakeholder knowledge to test, learn, and iterate. This results in a map of the buying process in its raw form.
03.
We take the buying process map then determine if each step is needed, information that can reduce friction to the next step, and how to incentivize the customer to take actions that get them closer to a purchase. We then overlay this
map on the digital landscape.
04.
Once we have tested the simplified buying process we identify what steps can be automated through technology to generate scale. This can mean operational efficiencies, maximizing sales per customer, or increased frequency of repeat
purchases while reducing costs to generate these outcomes.
05.
Campaigns are about getting the highest-value attention and converting it into a pre-planned goal. We day trade attention every day – like a stock broker has a portfolio of stocks, we have a portfolio of attention. The price for attention
prices vary by platform, demographics and psychographics while fluctuating at different times of the day, week, or season.
06.
We constantly A/B test all campaigns, websites, and sub-segments of audiences to find the most value per dollar. This can mean breaking out an audience in multiple parts to test them against each other, testing ways to reduce friction
for the buying journey, and applying newly discovered techniques and technologies to ensure you remain a market leader.
